With customers standing in line with lattes already in hand, Noah’s knew they were losing business to coffee competitors. It was time to introduce a new line of premium and specialty coffees featuring premium Arabica beans. Cakewalk’s promotion drove sales up 20% within two months

The promotional materials – including trade dress, stanchions, posters, placards, and a menu board – familied seamlessly with the brand’s collateral while remaining distinctive.

A prior project re-engineered the menu system from 60 menu board sizes chain-wide down to just three. The new system created the look of a hand-drawn deli chalkboard from custom fonts and magnetic slats.