Robeks needed to make the case for their fresh juices and smoothies: All-natural ingred-ients, premium produce, and no additives make for a better choice. With fierce competition, the message had to be clear, memorable, and unmistakable.

Cakewalk’s new identity, store design, environmental graphics, packaging and messaging for the brand highlight quality ingredients and product benefits to tell a clear, compelling story – while the truck has become a popular brand ambassador, fueling healthy lifestyles at events across the country.

The result? With the rebrand in place and new store builds in progress, the company has enjoyed a 12.5% and climbing comparable sales increase since 2013.